Advertising Rates

Effective November 1, 2009

Print Advertising

Within our distribution area, no other publication reaches the rural audience better than Farm and Dairy. We provide the reader with the best in award-winning regional agri-news.

Our pass along rate of 1.5 additional readers along with our 31,000* paid circulation gives Farm and Dairy excellent reach with a readership of more than 77,500.

And they like what they see. On average, recipients have subscribed to Farm and Dairy for 11.2 years. And readers spend an average of 1.4 hours with each issue. The commitment to content is expressed in the reader's willingness to pay for a subscription. Unlike many farm publications, Farm and Dairy is not distributed free.

Consider the purchasing power of our readership. Of those with ag operations, 72% plan to maintain or expand the size of their operation over the next 3 - 5 years. 58% plan to make a major purchase such as a tractor, building, truck, machinery, etc. within the next year. And past results say it all - 64% have made a purchase as a result of seeing or reading an ad in Farm and Dairy within the last 12 months.

With our exclusive, loyal following, why look anywhere else? When searching for the right media to reach the tri-state rural marketplace, there is no substitute for Farm and Dairy.
Full Page Example
  • 1 page
  • 5 col. x 16-in.
  • $808.00
Two-Thirds Page Example
  • 2/3 page
  • 4 col. x 13-in.
  • $525.20
Half Page Example
  • 1/2 page
  • 4 col. x 10-in.
  • $404.00
Quarter Page Example
  • 1/4 page
  • 3 col. x 7-in.
  • $212.10
One-Eighth Page Example
  • 1/8 page
  • 2 col. x 5-in.
  • $101.00

OPEN RATE (Non-Commissionable)

  • Minimum size 2-col. inches $10.10/in.

WEEKLY CONTRACTS

  • 52 consecutive weeks (2-in. min.) $8.55/in.
  • 13 consecutive weeks (2-in. min.) $8.70/in.

VOLUME CONTRACTS

  • 4160" per year or one pg. weekly $7.75/in.
  • 2080" per year or 1/2 pg. weekly $8.25/in.
  • 1040" per year or 1/4 pg. weekly $8.45/in.
  • 600" per year $8.65/in.
  • 300" per year $9.05/in.

NATIONAL RATE (commissionable)

  • Minimum size 2-col. inches $11.85/in.

DISPLAY CLASSIFIED

  • Minimum size 1-col. inch $12.15/in.

COLOR

  • Spot $100.00
  • 4-color $295.00

DEADLINES

FARM AND DAIRY -
PROMPTLY AT 10 A.M. MONDAY for the following Thursday.

ANTIQUE COLLECTOR -
PROMPTLY AT 10 A.M. FRIDAY for the following Thursday.

Some national holidays preempt these deadlines.

OBJECTIONABLE ADVERTISING

Farm and Dairy reserves the right to reject, alter copy, or refuse any and or all copy. Liquor, beer and tobacco advertising is not accepted.

COLUMN SIZES

  • Columns inches.
  • 1 col. 1.917-in.
  • 2 col. 4.0-in.
  • 3 col. 6.083-in.
  • 4 col. 8.167-in.
  • 5 col. 10.25-in.

MECHANICAL REQUIREMENTS

A. Printing process - Web offset.
B. Tabloid format
C. Page measurement - 10.25-in. x 16-in.

New advertisers are asked to pay for advertising in advance until credit is established.

SUBMITTING CAMERA-READY ART

We accept these programs:
InDesign
QuarkXpress
PageMaker
Freehand

PRE-PRINTED INSERTS

  • 8 1/2 x 11 single sheets $53/M
  • Less than 1/2 oz. $63/M
  • 1/2 oz. to 1-oz. $73/M
  • Greater than 1-oz. $83/M

Zoned distribution is available. A minimum charge of 7.5M applies. Discount available for inserts printed in-house. The finished size of pre-prints cannot exceed 8 1/2" x 11".

All inserts must be sent directly to our printing plant:
Lyle Printing and Publishing
193 South Howard Street
Salem, Ohio 44460

CONTACT US:

(800) 837-3419 / (330) 337-3419

FOR DISPLAY ADS E-MAIL:

advertising@farmanddairy.com

FOR AUCTION ADS E-MAIL:

auctions@farmanddairy.com

Please route e-mail messages to your advertising representatives and fax a hard copy of the ad for cross referencing.
Fax (330) 337-9550

CALL THE COMPOSITION DEPARTMENT:

(330) 337-3419, ext. 12
if you need more information
*Readership information taken from an independent survey conducted by LewisClarkBoone Market Intelligence in 2009.