Stories by Miranda Reiman

Embrace the ‘foodie’ movement: It means ‘we love food’ and ‘we cook’

Thursday, March 19, 2015

Don’t write off the millennials as ‘young people who don’t know how to make home-cooked meals.’

Beef producers: A lot of people are counting on your work

Thursday, January 22, 2015

It’s been a few years, but I also remember what it’s like to come to a feedbunk, lined with cattle looking up, eagerly awaiting breakfast or supper. No doubt, you know that feeling well.

Grid marketing could reward your herd

Thursday, November 20, 2014

Most cattle feeders are pretty shrewd businessmen and women. They don’t just know how to run a break-even. They live and breathe them. They study profit opportunities like their future depends on them, because — especially in times like these — it does. Talk marketing with any longtime feeder, and they’re likely to tell you […]

Cattle carcass data can contain surprises

Thursday, September 18, 2014

“It made me mad!” That’s what a Montana rancher told me when talking about the first carcass data he ever got back. “I got tired of trying to sell them. I wasn’t willing to accept generic price when I thought I had something better,” he said. “I soon learned.” Those first calves graded 20 percent […]

No secret to success in cattle business

Thursday, July 17, 2014

Psst…do you want to know a secret? Kids aren’t very good at keeping them.

So your farm is sustainable? Prove it!

Thursday, March 13, 2014

Just thinking or saying you’re sustainable isn’t good enough.

Consistency can pay for itself in cattle business

Thursday, January 16, 2014

Cattle ranchers who stuck with their program are likely well-situated in 2014.

Decisions can make or break your operation

Thursday, November 14, 2013

I can give you advice. Your friends can show you what’s working on their ranch. You can read articles and learn from your local team of experts — Extension specialists, veterinarians, nutritionists and so on. But when it comes down to it, you’re the one who needs to make the decisions. You have to determine […]

Value-based cattle marketing dominates

Thursday, March 21, 2013

Selling fed cattle on a live basis is no longer standard practice, and some day it could end up as no more than historical reference. “The old selling-them-live method has given way to formula sales,” says Mark McCully, assistant vice president for Certified Angus Beef LLC. Data from Cattle-Fax and the USDA shows a sharp […]

You can’t judge a cow by its ‘cover’

Thursday, January 17, 2013

Some presents were wrapped in gold paper with a big red bow. Others were less elegant, but showed they were packaged with love. Some givers are even known for their ability to dodge traditional wrapping by handing over a shopping bag with the present inside. What do the ribbons and trimmings say about those sayings? […]

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About Miranda

Miranda Reiman, an industry information specialist for the Certified Angus Beef Program, can be reached at 785-539-0123 or you can e-mail her at mreiman@certifiedangusbeef.com.