Stories by Miranda Reiman

All eyes are on your farm, so why not open the gate?

Wednesday, September 16, 2015

Not everyone is eager to put their farms or ranches — their lives — on display. But consumers can’t tell how much you care about all the responsibilities entrusted to you unless they meet you.

When it comes to cattle quality, no one wants seconds

Thursday, July 16, 2015

Take a look at any sale barn study or video auction analysis and it will show the advantages for preconditioned, reputation calves.

Beef: You can’t control the cook, but you can decide the quality

Thursday, May 21, 2015

You can make sure the beef buyers have a ready supply of consistent, high-quality, tasty and tender product to choose from. Several years’ worth of decisions on your farm or ranch all culminate in that moment.

Embrace the ‘foodie’ movement: It means ‘we love food’ and ‘we cook’

Thursday, March 19, 2015

Don’t write off the millennials as ‘young people who don’t know how to make home-cooked meals.’

Beef producers: A lot of people are counting on your work

Thursday, January 22, 2015

It’s been a few years, but I also remember what it’s like to come to a feedbunk, lined with cattle looking up, eagerly awaiting breakfast or supper. No doubt, you know that feeling well.

Grid marketing could reward your herd

Thursday, November 20, 2014

Most cattle feeders are pretty shrewd businessmen and women. They don’t just know how to run a break-even. They live and breathe them. They study profit opportunities like their future depends on them, because — especially in times like these — it does. Talk marketing with any longtime feeder, and they’re likely to tell you […]

Cattle carcass data can contain surprises

Thursday, September 18, 2014

“It made me mad!” That’s what a Montana rancher told me when talking about the first carcass data he ever got back. “I got tired of trying to sell them. I wasn’t willing to accept generic price when I thought I had something better,” he said. “I soon learned.” Those first calves graded 20 percent […]

No secret to success in cattle business

Thursday, July 17, 2014

Psst…do you want to know a secret? Kids aren’t very good at keeping them.

So your farm is sustainable? Prove it!

Thursday, March 13, 2014

Just thinking or saying you’re sustainable isn’t good enough.

Consistency can pay for itself in cattle business

Thursday, January 16, 2014

Cattle ranchers who stuck with their program are likely well-situated in 2014.


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About Miranda

Miranda Reiman, an industry information specialist for the Certified Angus Beef Program, can be reached at 785-539-0123 or you can e-mail her at