Stories by Miranda Reiman

Value-based cattle marketing dominates

Thursday, March 21, 2013

Selling fed cattle on a live basis is no longer standard practice, and some day it could end up as no more than historical reference. “The old selling-them-live method has given way to formula sales,” says Mark McCully, assistant vice president for Certified Angus Beef LLC. Data from Cattle-Fax and the USDA shows a sharp […]

You can’t judge a cow by its ‘cover’

Thursday, January 17, 2013

Some presents were wrapped in gold paper with a big red bow. Others were less elegant, but showed they were packaged with love. Some givers are even known for their ability to dodge traditional wrapping by handing over a shopping bag with the present inside. What do the ribbons and trimmings say about those sayings? […]

DNA: An arriving tool for beef cattle

Friday, July 13, 2012

Producers are using DNA to give consumers what they want in beef.

Demand more from your herd

Thursday, March 15, 2012

The headline reads, “Beef prices skyrocket.” A little more information comes with, “Wholesale beef prices at record levels.” Another adds, “Beef exports up 7 percent in two months.” The articles that follow those zingers all explain different facets of the supply and demand equation. Beef prices are up because of a shrinking cowherd, accelerated by […]

Achieving the two important qualities in beef: marbling and tenderness

Thursday, January 12, 2012

Marketers try to sell what they have, even if it’s not the most complete product on the market. The phrase “guaranteed tender” may sound like it’s all that matters, the one true path to great meat. But that’s not all there is.

Black Ink: Happy people lead to happy cattle

Thursday, November 10, 2011

When ranchers or feedlot employees are unhappy or feeling stress, how much pride can they take in the job they’re doing? Call it mammalian empathy or stress-related errors of management, but those bad feelings are contagious across species.

Black Ink: The ag business of social media

Thursday, September 15, 2011

Farmers and ranchers tend to be on either side of the fence when it comes to social media. There are the hold-outs, the staunch supporters, the occasional users and the clueless.

Planning to cope with emergencies

Thursday, July 21, 2011

Flood water forces the exodus of cattle to higher ground. Drought does the same on a wider scale, only to greener ground. And in the case of wild fires, tornadoes and other natural disasters, there might not even be time for that. Count your blessings As if the job of beef producer isn’t hard enough, […]

Top grades and relationships: You have to work at it in farming, too

Thursday, March 17, 2011

Nobody likes to be told that they’ve done a bad job. Think of the situation-comedy or movie scene: A junior high student has worked for weeks on a final science report or English paper, eagerly awaiting the grade. When the teacher delivers it, she shakes her head in disappointment. The young one’s heart sinks, seeing […]

Picking genetics may save time sorting

Thursday, July 22, 2010

Low-stress cattle handling is becoming a mainstream practice, but have you ever thought about the ultimate low-stress sorting system — right from your computer? Advocates of low-stress handling suggest using animal behavior to your advantage. If you’ve seen a demonstration of this technique, or employ it on your farm or ranch, you may recognize something […]

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About Miranda

Miranda Reiman, an industry information specialist for the Certified Angus Beef Program, can be reached at 785-539-0123 or you can e-mail her at mreiman@certifiedangusbeef.com.