A steak sizzling on the grill is to a consumer what a cash register cha-ching is to a grocer. Despite economic conditions, those sweet sensations were in the air this summer as demand for high-quality beef cuts picked up for the world’s largest branded beef program.

Records

The Certified Angus Beef brand set repeat records in […]

If you make a living on a ranch, that’s a success. Just living on a ranch is a success. Heck, just taking one more breath can be a victory.

Everybody is a winner, at least in some small way. Success does not always manifest itself with visual clues, but you often see the trappings of new […]

Demand for beef is down. Can you blame the recession? Not entirely, but it’s a darned inconvenient coincidence.
It’s hard to argue that beef quality was too low, because production of every class of premium beef has been trending up for some time.
The supply of Choice beef in particular has increased for six years, […]

Cows can’t do math, but their owners should at least do some counting. From financial balance sheets to stocking rates, a precise inventory is a must.
Beyond that, you need cows that are worth owning. Cows that matter, that count because of what they can profitably produce.
That’s true regardless of herd size and it’s […]