LOUISVILLE, Ky. — The portrait of Louis M. “Mick” Colvin has entered the Saddle & Sirloin Gallery in Louisville, Ky.
Unveiling
More than 230 of Colvin’s family and friends gathered Nov. 15 for the dinner and unveiling at the Kentucky Fair and Exposition Center, where the gallery has been located since 1977.
During his 55 years in animal agriculture, Colvin served as a farm manager and herdsman, earning the coveted John B. Brown Memorial Trophy for herdsman of the year in 1963.
He then served as fieldman for the American Angus Association beginning in 1968, and he established Colvin Angus Farm soon after.
Most noted role
By 1978, Colvin’s vision, integrity and determination led him to embark on his most noted role of brand creator and beef marketer with the Certified Angus Beef brand.
As executive director for 22 years, Colvin took the concept of identifying and marketing beef with consumer-focused quality specifications to a worldwide brand.
Certified Angus Beef product became the benchmark for quality beef within the food industry and a catalyst for consumer-driven approaches to cattle and beef marketing.
Colvin’s portrait was painted by Richard Halstead, Evanston, Ill.
Meat Industry Hall of Fame
Colvin was also among the 21 charter members inducted into the Meat Industry Hall of Fame Oct. 27 at Chicago’s Union League Club. Honorees were recognized for dedicating their careers to advancing the meat and poultry industries.
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