Ohio beef checkoff marketing plan approved

MARYSVILLE, Ohio — The Ohio Beef Council will invest $76,250 into beef promotion programs, research, consumer information, industry information and producer communications in fiscal year 2013.

The beef checkoff marketing plan was approved by the Ohio Beef Council Operating Committee at its November meeting.

The committee had to cut $35,000 from the marketing plan for 2013, according to Bill Sexten, chairman.

Sexten said Ohio’s checkoff collections have been trending downward for a number of years, and Ohio checkoff collections through September 2012 are down 2 percent from 2011 levels.

The marketing plan can be found online at www.ohiobeef.org/producers.htm, although dollar allocations are not included in the .pdf document.

The beef checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.

For more information, contact the Ohio Beef Council, 10600 U.S. Highway 42, Marysville, OH 43040, 614-873-6736, beef@ohiobeef.org.

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