Business profile: Renaissance Nutrition

ROARING SPRING, Pa. — Research, customer service, education and growth are what has helped Renaissance Nutrition grow.

In over 26 years, Renaissance Nutrition has become the largest nutrition and premix manufacturing business in the Northeast and continues to rapidly expand in the Midwest.

Today, Renaissance is working with producers in more than 28 states. Their reach spans from New England to Florida and west to Wisconsin, Iowa and Missouri, and they are continuing to grow.

Commitment. The company is committed to providing livestock producers with quality products, resources and information needed to improve both productivity and profitability.

Its highly qualified nutritional consultants have become a part of the culture for agriculture in the Northeast.

They work hand-in-hand with dairy and livestock producers on all size farms and with all species, providing up-to-date nutritional input, balanced rationing, health care, farm management and agronomic advice that can make a positive difference.

Renaissance manufactures and distributes a complete line of nutritional supplements for dairy and beef cattle, as well as swine, sheep, horses and poultry.

The majority of its business is products and services for dairy and beef. Products are marketed in bags, super sacks, tubs and bulk.

Nutritional consulting is the backbone of the Renaissance team. Consultants maintain personal contact with customers and prospects, visiting farms and bringing the most advanced information possible to producers.

History. Founded in 1985 by Craig Brown, president, and headquartered in Roaring Spring, Pa., the company was established on the principles of offering producers the very best products and services at reasonable prices, while optimizing use of homegrown forages and feeds.

The company does not “sell to sell.” Consultants help producers determine what products and ingredients are necessary to ensure a balanced ration that can make a difference and provide needed and desired results.

“Renaissance” means “new birth,” and it was Brown’s determination that the company become the beginning of a return to customer-oriented service in the nutrition and premix business.

Increasing sales and staff. In recent years, the company has seen tremendous growth and development by adding to its in-house staff of nutritional experts and expanding its agronomy applications.

The company has also increased sales and consulting staff in the field, added to manufacturing, warehousing and trucking capabilities, and moved into Michigan, Illinois, Iowa, Missouri and Wisconsin.

Products and services. The company also provides regular technical features for local and national publications based on the experiences of its own technical services staff. Some of these technical articles are available on the company’s Web site: www.rennut.com.

Additionally, Renaissance has developed expertise in forage production through its agronomy services, working closely with several seed companies to provide research-tested corn hybrids that offer improved digestibility. A supply of quality grasses, alfalfas and small grain seeds is also available.

The company works with producers, along with its nutritional consultants and independent labs to ascertain the nutritional value of these forages. This is done through extensive in vitro and in situ analysis.

Quality, research-tested preservatives and inoculates are also available to help producers maintain the nutritional content of ensiled and baled forages, aiding fermentation, and reducing spoilage and mold growth.

Customized programs. The company offers customized programs that include farm management information and advice, professional nutritional consultation and ration balancing, herd profiles, body condition scoring, forage management and sampling, biosecurity assistance, top quality products and a team that stands solidly behind its customers.

This team includes your local Renaissance consultant, along with dairy and livestock specialists, nutritional staff at the company’s Nutritional Help Desk, as well as university and research contacts nationally.

Up-to-date. In order to better assist producers, Renaissance works closely with college and university agricultural programs to ensure their consultants keep as current as possible on up-to-date research, ration methods and techniques, along with nutritional developments and farm management issues.

This translates into another viable resource for on-farm visits and assessments. The company firmly believes that being on top of current advancements and research can benefit producers through improving productivity and profitability.

Renaissance does not offer an online ordering service, since it considers the consultant-producer relationship to be an essential part of the service they seek to provide.

More information. Check out the company’s Web site at www.rennut.com for more details and to locate their nearest nutritional consultant.