Sift flour with baking powder, baking soda and salt. In large mixing bowl, work butter until creamy. Stir in honey, unbeaten egg and orange rind. Add flour mixture and orange juice alternately. Mix well after each addition. Stir in pecans.
Pour into greased 9x5x2 ½ inch loaf pan and bake at 325° for 34-45 minutes. Cool in pan for10 minutes; invert on serving plate.