Mix cake according to package instructions. Grease and flour 9×13-inch cake pan. Layer approximately 1 cup or more coconut on bottom of pan. Pour 1/2 of the mixed cake batter over coconut. Cream together cream cheese, XXX sugar, and 1 cup mashed fresh strawberries. Drop cream cheese mixture in large dollops over cake mix. Pour remaining half of cake mix over top.
Bake at 350° 28-30 minutes. Do not overbake. Sweetened fresh strawberries can be poured over top as desired.
Florida Strawberry Growers Association