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  • All eyes are on your farm, so why not open the gate?

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All eyes are on your farm, so why not open the gate?

Wednesday, September 16, 2015

Not everyone is eager to put their farms or ranches — their lives — on display. But consumers can’t tell how much you care about all the responsibilities entrusted to you unless they meet you.

Get prepared for a bigger beef herd

Thursday, August 20, 2015

As the U.S. beef herd expands, know your options.

When it comes to cattle quality, no one wants seconds

Thursday, July 16, 2015

Take a look at any sale barn study or video auction analysis and it will show the advantages for preconditioned, reputation calves.

‘What you DO know could hurt you’

Thursday, June 25, 2015

Consumers have to know as much as possible about beef value at today’s prices — they are not willing to buy known unknowns or even unknown knowns.

Beef: You can’t control the cook, but you can decide the quality

Thursday, May 21, 2015

You can make sure the beef buyers have a ready supply of consistent, high-quality, tasty and tender product to choose from. Several years’ worth of decisions on your farm or ranch all culminate in that moment.

Road to greatness paved with records

Thursday, April 16, 2015

Even if you have good cattle and everybody knows it based on repeat buyers over the years, they can always get better.

Embrace the ‘foodie’ movement: It means ‘we love food’ and ‘we cook’

Thursday, March 19, 2015

Don’t write off the millennials as ‘young people who don’t know how to make home-cooked meals.’

Beef producers: A lot of people are counting on your work

Thursday, January 22, 2015

It’s been a few years, but I also remember what it’s like to come to a feedbunk, lined with cattle looking up, eagerly awaiting breakfast or supper. No doubt, you know that feeling well.

Know the value of quality beef

Wednesday, December 24, 2014

“You get what you pay for” is a saying that often assumes limitations.

Grid marketing could reward your herd

Thursday, November 20, 2014

Most cattle feeders are pretty shrewd businessmen and women. They don’t just know how to run a break-even. They live and breathe them. They study profit opportunities like their future depends on them, because — especially in times like these — it does. Talk marketing with any longtime feeder, and they’re likely to tell you […]


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