Help consumers make informed decisions
Remember that many consumers may not know how to cook or select good meat.
Brands: Beyond the burning hair
When it comes to your cattle, you should be pleased if planning and selection created a set of calves that can satisfy the next owner all the way to beef consumers.
Long cattle life comes with a cost
The oldest cow on record died in Ireland in 1993 at the age of 49, having been born on St. Patrick’s Day 1944 in...
Generally speaking cows… not!
A manager of the smallest herd can still use most of the science and animal husbandry of a large, commercial ranch.
Where do you find your information?
Take another look at your cattle. Get out your records and take a deeper look. You think they're the right kind, but you may...
Take time to notice the miracles of farm life
Don’t quit studying and looking for innovation. But don’t miss the miracles. The everyday operations of farm life can help you connect with consumers.
High tech fits beef marketing, too
In the cattle business, these changes in technology are about us, too, from genomics to technology in the field.
Buying cattle: Without a history, premiums paid don’t mean profit made
In most investment situations, you get a chance to evaluate the risk and rewards, do some research and make an informed decision. But when...
Choosing the right agricultural technology for your farm
When is it a good choice to skip a passing phase or invest in what may be the way of the future?
4-H brings out inner MacGyver
Sometimes 4-H parents have to get creative during fair week.
