Stories by Steve Suther

Steve Suther, director of industry information for the Certified Angus Beef Program, writes from his farm office near Onaga, Kan. You can e-mail him at steve@certifiedangusbeef.com or call toll-free 877-241-0717.

‘Power Cards’ are keys to success

Thursday, August 20, 2009 by Steve Suther

If you make a living on a ranch, that’s a success. Just living on a ranch is a success. Heck, just taking one more breath can be a victory. Everybody is a winner, at least in some small way. Success does not always manifest itself with visual clues, but you often see the trappings of [...]

Why ‘trade down’ in beef selection?

Thursday, June 18, 2009 by Steve Suther

Demand for beef is down. Can you blame the recession? Not entirely, but it’s a darned inconvenient coincidence. It’s hard to argue that beef quality was too low, because production of every class of premium beef has been trending up for some time. The supply of Choice beef in particular has increased for six years, [...]

You need cows that are worth owning

Thursday, April 16, 2009 by Steve Suther

Cows can’t do math, but their owners should at least do some counting. From financial balance sheets to stocking rates, a precise inventory is a must. Beyond that, you need cows that are worth owning. Cows that matter, that count because of what they can profitably produce. That’s true regardless of herd size and it’s [...]