Stories by Steve Suther

‘What you DO know could hurt you’

Thursday, June 25, 2015

Consumers have to know as much as possible about beef value at today’s prices — they are not willing to buy known unknowns or even unknown knowns.

Road to greatness paved with records

Thursday, April 16, 2015

Even if you have good cattle and everybody knows it based on repeat buyers over the years, they can always get better.

Know the value of quality beef

Wednesday, December 24, 2014

“You get what you pay for” is a saying that often assumes limitations.

Fixer uppers? Improvements in herds can be made

Thursday, October 23, 2014

I got my start with other people’s cull cows, just a bid or two above the hamburger market — which was not so dear back then.

Winning the race for beef demand

Thursday, August 21, 2014

As we get ready for preweaning shots and deworming, I think these calves are in the homestretch.

Is your cow herd above average?

Thursday, June 19, 2014

In some ways, my cowherd is average. In other ways it is above and in still others, below. Those things are true of each cow in my herd, too. That’s all part of what “average” means. Comparing each cow Usually this involves numbers like weaning weights, pregnancy percentages or carcass values of progeny. Add them […]

Careful decision making can position your herd for success

Thursday, February 20, 2014

When making decisions, weigh the evidence carefully.

Planning, reality and planning again

Thursday, December 19, 2013

’Tis the season to plan so you can stay jolly all through the year. That may include deciding it is time for Plan B in a few cases, but being on the fortunate side of the drought/recovery line, we are still on Plan A. Starting point It is hard to say when our production year […]

Retaining an interest in your cattle

Saturday, August 24, 2013

I never thought I would feed cattle, until I got to know more than a few cattle feeders. Some were all about buying low, selling high and they were happiest when they beat both their supplier and buyer. But in the mid 1990s, more feeders made new commitments to customer service, reaching out into the […]

Drought can present opportunities

Thursday, August 23, 2012

I dreamed of fresh-smelling rain that beat waves against windows and swept slowly through fields to fill every crack before moving on to refill ponds and kick-start the creeks. Dawn light fell on a full rain gauge. I thanked whoever had left their windows open, washed a truck, mowed a sparse third cutting or made […]

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About Steve

Steve Suther, director of industry information for the Certified Angus Beef Program, writes from his farm office near Onaga, Kan. You can e-mail him at steve@certifiedangusbeef.com or call toll-free 877-241-0717.