America’s egg farmers bring back iconic incredible edible egg jingle

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PARK RIDGE, Ill. — The incredible edible egg. It’s a tune familiar to so many Americans, one that stays in your head all day long, and now the incredible edible egg jingle is back.

The iconic jingle is turning 35 this year, and America’s egg farmers are celebrating by launching a new version.

As part of the celebration, America’s egg farmers are encouraging people of all ages to create their own renditions via a contest on the Incredible Edible Egg Facebook page. Participants must record their own version of the song for a chance to win one of three prizes for the best videos.

The grand prize winner will receive a prize package including top-of-the-line tech items worth up to $4,000.

To provide inspiration, America’s egg farmers created their own version of the jingle to get people started. The incredible edible egg jingle is also available as a ringtone.

History

The incredible edible egg slogan and original jingle launched in 1977, shortly after the egg industry established the American Egg Board to increase awareness of the health benefits of eggs.

Egg consumption had fallen since the 1940s, and the egg industry rallied to halt slowing egg sales with a catchy tune that caught — and kept — consumers’ attention. The jingle has aired on radio and television airwaves in various forms since then.

The new jingle maintains the familiar tune but the lyrics have been updated for consumers today.

Changes

In keeping with the American Egg Board’s ongoing efforts to educate consumers about the nutritional benefits of eating eggs, the lyrics boast updated nutritional data, including the USDA finding that eggs now have 14 percent less cholesterol and 64 percent more vitamin D. Eggs now have 185 mg cholesterol, down from 215 mg.

Check out more on egg nutrition and cooking tips, along with egg recipes, at www.IncredibleEgg.org. To enter the incredible edible egg jingle contest, “like” the Incredible Edible Egg on Facebook and visit the contest tab.

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