(This is an excerpt from The Social Silo)
It’s true, YouTube is brimming with parody videos, but only a very small percentage of those videos are related to farming and agriculture. Then, the Peterson brothers made headlines with their parody, “I’m Farming and I Grow It.”
The video was covered on The Huffington Post, Good Morning America and essentially every other media outlet in existence. The brothers set quite a precedent, with 8.5 million views to date, and inspired others in agriculture to make their own parodies. It also drew attention to what happens on the farm.
The video sparked conversation.
Now the Midwest Dairy Association is entering the conversation with a parody video, “Feedin’ A Nation.”
I talked with Donna Moenning, senior VP of integrated communications at the Midwest Dairy Association, about the production. The video premiered on YouTube March 26, but planning took place long before then. According to Moenning, discussions about making a parody video began last fall…