TUCSON, Ariz. — A checkoff-funded virtual tour titled “Dairy beef from start to finish” was recently presented at the Dairy Calf and Heifer annual meeting in Tucson, Ariz.
The video features Bart Hanson, DCHA president, on his custom calf and heifer raising operation, Amber Hills Ranch.
The tour discusses their operation, the importance of Beef Quality Assurance (BQA), record keeping, transportation quality assurance and proper animal handling techniques.
The piece was created in response to, in past years, activists attending farm tours, acquiring video, then inaccurately splicing it to create negative messages about America’s dairy producers.
This year, the checkoff and DCHA were able to tell their own story and take DCHA annual meeting attendees to Bart’s farm, virtually.
See for yourself
Check out the video at www.beefboard.org/video/bart-hanson.asp.