CAMDEN, N.J. — Fall signals harvest season across the country. This year it also marks the kick-off of a national campaign to help support the future of American farming.
Campbell Soup Co. is partnering with the National FFA Organization and Grammy-nominee Jewel to help raise awareness of the importance of supporting the future of American agriculture. Through the Help Grow Your Soup campaign, Campbell will donate $250,000 to champion FFA efforts.
Singer/songwriter Jewel, who grew up on a homestead in Alaska and now lives on a working ranch in Texas, says growing up on a farm helped her appreciate the important role farming plays in ensuring families have good, quality food on their tables.
“Most people don’t realize that the American farm is one of our most precious national resources,” said Jewel. “As a singer, I travel the world and experience new and exciting traditions. Yet to me, American farming continues to be one of the most valuable. As someone who has deep roots on the farm, I’m proud to support the future of agriculture across America.”
Consumers can visit HelpGrowYourSoup.com and for each click on the red barn, Campbell will donate $1 (up to $250,000) to the National FFA Organization to support its educational and sustainability efforts, as well as preserve several barns across the country. The National FFA Alumni Association will spearhead the barn preservation effort, which also will provide a memorable educational opportunity for high school-age FFA members who will assist.