UPPER SADDLE RIVER, N.J. — The Food Institute, in cooperation with The Hartman Group, will host an upcoming webinar titled Redefining Value: The Framework for Understanding Sustainability.
This helpful review will take place June 10 at 12 .p.m. EST. The duration of the presentation will be one hour.
Statistics
The Hartman Group study highlighted in this webinar shows that sustainability is a vast untapped opportunity. While a full 88 percent of consumers are participating in the World of Sustainability in some form, 44 percent of those consumers report that they do not understand how to be sustainable.
Additionally, of the 88 percent of consumers familiar with sustainability, 71 percent cannot identify a sustainable company and 75 percent cannot identify a sustainable product.
This presentation, led by Michelle Barry, senior vice president of The Hartman Group, will clearly define sustainability from a consumer perspective and the key triggers that drive consumers to participate.
Additionally, she will reveal the current and emerging perceptions regarding sustainability, as well as the connections and notions of value in relation to sustainability and sustainable practices.
Marketing
Lastly, the webinar will discuss the business practices influencing purchasing behavior and guidelines for marketing and communicating sustainability efforts to the consumer.
Brian Todd, president of The Food Institute, will serve as webinar moderator and provide insight as to how the sustainability issue impacts the food industry as a whole.
This meeting is designed to answer a number of questions on the sustainability issue, including, but not limited to:
What is sustainability from a consumer perspective?
How do consumers perceive sustainability?
What are the dimensions of a sustainable lifestyle?
What are the key triggers and purchase criteria?
How can marketers communicate sustainability efforts to the consumer?
For more information or to register for the webinar, visit http://foodinstitute.com/sustainability2010.cfm.
