PRINT ADVERTISING
Within our distribution area, no other publication reaches the rural audience better than Farm and Dairy. We provide the reader with the best in award-winning regional agri-news.
Our pass-along rate of 1.2 additional readers along with a weekly circulation of over 25,000 gives Farm and Dairy excellent reach with a readership of over 55,000.
And they like what they see. On average, recipients have subscribed to Farm and Dairy for 16.1 years. The commitment to content is expressed in the reader’s willingness to pay for a subscription. Unlike many farm publications, Farm and Dairy is not distributed free of charge.
Consider the purchasing power of our readership. Of those with ag operations, 62% plan to make a major purchase such as a tractor, building, truck, machinery, etc. within the next year and 71% plan to expand or keep their operations the same over the next five years. And past results say it all — 49% have made a purchase as a result of seeing or reading an ad in Farm and Dairy within the last 12 months.
With our exclusive, loyal following, why look anywhere else? When searching for the right media to reach the tri-state rural marketplace, there is no substitute for Farm and Dairy.
Rates effective Nov. 1, 2023
OPEN RATE (Non-Commissionable)
Minimum size 2-col. inches $12.70/in.
WEEKLY CONTRACTS
52 consecutive weeks (2-in. min.) $10.70/in.
13 consecutive weeks (2-in. min.) $10.90/in.
VOLUME CONTRACTS
4160″ per year or one pg. weekly $9.70/in.
2080″ per year or 1/2 pg. weekly $10.15/in.
1040″ per year or 1/4 pg. weekly $10.45/in.
600″ per year $10.80/in.
300″ per year $11.30/in.
CLASSIFIED DISPLAY
Minimum size 1-col. inch $15.15/in.
Published online as part of a packaged bundle. The following rates apply:
1-4.5 inches add $4.00
5-9.5 inches add $6.00
10 inches and up add $11.00
COLOR
Spot $100.00
4-color $295.00
DEADLINES
FARM AND DAIRY
PROMPTLY AT 10 a.m. MONDAY for the following Thursday.
ANTIQUE COLLECTOR
PROMPTLY AT 10 a.m. FRIDAY for the following Thursday.
Some national holidays preempt these deadlines.
COLUMN SIZES
1 col. 1.917-in.
2 col. 4.0-in.
3 col. 6.083-in.
4 col. 8.167-in.
5 col. 10.25-in.
1 page | 5 col. x 16-in. $1,016.00
1/2 page | 4 col. x 10-in. $508.00
1/4 page | 2 col. x 10-in. $254.00
1/8 page | 2 col. x 5-in. $127.00
Business card | 2 col. x 2-in. $50.80
INSERTS
8 1/2 x 11 single sheets $53/M
Less than 1/2 oz. $63/M
1/2 oz. to 1-oz. $73/M
Greater than 1-oz. $83/M
(M = Thousand)
Zoned distribution is available. A minimum charge of 7.5M applies. Discount available for inserts printed in-house. The finished size of pre-prints cannot exceed 8 1/2″ x 11″.
All inserts must be sent directly to our printing plant:
PM Graphics
10170 Philipp Pkwy
Streetsboro, OH 44241
OBJECTIONABLE ADVERTISING
Farm and Dairy reserves the right to reject, alter copy or refuse any and or all copy. Tobacco advertising is not accepted.
CONTACT US:
(800) 837-3419
(330) 337-3419
Fax: (330) 337- 9550
Website: FarmandDairy.com
Email: advertising@farmanddairy.com
P.O. Box 38 • 185 E. State St.
Salem, OH 44460
