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PRINT ADVERTISING

Within our distribution area, no other publication reaches the rural audience better than Farm and Dairy. We provide the reader with the best in award-winning regional agri-news.

Our pass along rate of 1.4 additional readers along with our 30,000-plus paid circulation gives Farm and Dairy excellent reach with a readership of more than 75,000.

And they like what they see. On average, recipients have subscribed to Farm and Dairy for 14.1 years. The commitment to content is expressed in the reader’s willingness to pay for a subscription. Unlike many farm publications, Farm and Dairy is not distributed free of charge.

Consider the purchasing power of our readership. Of those with ag operations, 63% plan to make a major purchase such as a tractor, building, truck, machinery, etc. within the next year. And past results say it all — 55% have made a purchase as a result of seeing or reading an ad in Farm and Dairy within the last 12 months.

With our exclusive, loyal following, why look anywhere else? When searching for the right media to reach the tri-state rural marketplace, there is no substitute for Farm and Dairy.

Rates effective Nov. 1, 2015

OPEN RATE (Non-Commissionable)

Minimum size 2-col. inches $11.40/in.

WEEKLY CONTRACTS

52 consecutive weeks (2-in. min.) $9.80/in.
13 consecutive weeks (2-in. min.) $9.95/in.

VOLUME CONTRACTS

4160″ per year or one pg. weekly $8.80/in.
2080″ per year or 1/2 pg. weekly $9.30/in.
1040″ per year or 1/4 pg. weekly $9.55/in.
600″ per year $9.85/in.
300″ per year $10.25/in.

CLASSIFIED DISPLAY

Minimum size 1-col. inch $13.70/in.

Published online as part of a packaged bundle. The following rates apply:
1-4.5 inches add $3.00
5-9.5 inches add $5.00
10 inches and up add $10.00

COLOR

Spot $100.00
4-color $295.00

DEADLINES

FARM AND DAIRY
PROMPTLY AT 10 a.m. MONDAY for the following Thursday.

ANTIQUE COLLECTOR
PROMPTLY AT 10 a.m. FRIDAY for the following Thursday.

Some national holidays preempt these deadlines.

OBJECTIONABLE ADVERTISING

Farm and Dairy reserves the right to reject, alter copy or refuse any and or all copy. Liquor, beer and tobacco advertising is not accepted.

COLUMN SIZES

1 col. 1.917-in.
2 col. 4.0-in.
3 col. 6.083-in.
4 col. 8.167-in.
5 col. 10.25-in.

1 page | 5 col. x 16-in. $912.00
1/2 page | 4 col. x 10-in. $456.00
1/4 page | 3 col. x 7-in. $239.40
1/8 page 2 col. x 5-in. $114.00

INSERTS

8 1/2 x 11 single sheets $53/M
Less than 1/2 oz. $63/M
1/2 oz. to 1-oz. $73/M
Greater than 1-oz. $83/M
(M = Thousand)

Zoned distribution is available. A minimum charge of 7.5M applies. Discount available for inserts printed in-house. The finished size of pre-prints cannot exceed 8 1/2″ x 11″.

All inserts must be sent directly to our printing plant:
Lyle Printing and Publishing
193 South Howard Street
Salem, Ohio 44460

CONTACT US:

(800) 837-3419

(330) 337-3419

Fax: (330) 337- 9550

Website: FarmandDairy.com
Email: advertising@farmanddairy.com
or auctions@farmanddairy.com

P.O. Box 38 • 185 E. State St.
Salem, OH 44460