Archbold Equipment rebrands with new name: Redline

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ARCHBOLD, Ohio — Archbold Equipment has rebranded and is now Redline Equipment.

“We’re the same people, at the same locations, with the same ownership, but with a new vision,” said Zach Hetterick, Redline Equipment CEO. “We have been working since the beginning of the year to define who we are, so we stay relevant to our customer base and to ensure our team is working in the same direction.”

Redline Equipment has seven agricultural store locations: Topeka, Indiana; Adrian, Michigan; and four Ohio locations in Archbold, Bellevue, Bowling Green, Ottawa and Sherwood.

Hetterick said the board of the directors have discussed changing the name for more than 20 years, but could not agree upon one. The company worked with a third party “to capture the voice of the customer,” and the feedback helped direct the rebranding.

For more information visit www.redlineequipment.com/rebrand.

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