ITHACA, N.Y. – A planning tool for those considering a roadside market, or looking to improve or expand a current one, is “Facilities for Roadside Markets,” NRAES-52 (published April 1998), a publication from the Natural Resource, Agriculture, and Engineering Service. It features plans for a roadside stand and a roadside market, along with 26 illustrations and four tables.
This 32-page publication addresses the factors that affect whether a market will succeed or fail. The first step, choosing a site, is discussed with respect to zoning and building ordinances, visibility and accessibility, utilities, and appropriate drainage.
“Facilities for Roadside Markets” reviews the necessary features of the sales area – it should allow for smooth customer traffic; and space should be used such that items for sale can be prepared, stocked, and stored efficiently. Other aspects of the market which can influence customers to come or to return include adequate parking, good lighting, fire protection and an accessible building.
The booklet is available for $8 per copy (plus shipping and handling) from NRAES, Cooperative Extension, 152 Riley-Robb Hall, Ithaca, NY 14853-5701. The shipping and handling charge is $3.75 for orders totaling $20 or less within the continental United States. For information or a free publication catalog, contact NRAES by phone at 607-255-7654, by fax at 607-254-8770, or by e-mail at nraes@cornell. Or visit the Web site at www.nraes.org.