MORGANTOWN, W.Va. – A conference designed to reenergize the region’s lamb and goat industries will be offered at West Virginia University Nov. 8-9.
“Reinventing the Appalachian Shepherd: Lamb and Goat Marketing” is aimed at lamb and goat producers in West Virginia and the region.
The program includes sessions on current marketing conditions, ethnic niche markets, hidden costs, producers’ case studies, and a carcass cutout demonstration.
National promotion. The keynote speaker is Cynthia Hessemer, of the Campbell Mithun Advertising Agency. Campbell Mithun, then BSMG/Bozell Worldwide, produced such memorable campaigns as the “Milk Moustache” series of advertisements and the “Pork: The Other White Meat” pork products promotion.
Hessemer will discuss the national promotional campaign, “American Lamb.”
Registration. The conference begins at 1 p.m. Nov. 8 at the National Research Center for Coal and Energy, West Virginia University Evansdale Campus in Morgantown.
The final session of the event ends at 3 p.m. Nov. 9.
Registration fees are $50 for both days, which includes Thursday dinner and Friday lunch; $30 for Thursday only, including dinner; or $30 for Friday only, including lunch.
Registration deadline is Oct. 25.
For more information contact Becky Casteel at WVU Extension, 304-293-6131, ext. 4231, or rcasteel@wvu.edu.
