Workshop offers producers tips to expand sales using mobile media

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PIKETON, Ohio — Ohio food producers who want to increase their markets, grow their customer bases, improve profitability and increase visibility can learn strategies on how to leverage mobile media marketing during an April 24 workshop offered by Ohio State University Extension.

The “Maps and Apps” workshop will teach participants how to make the most of mobile media marketing as a way their businesses can benefit from free listings on Internet maps, GPS systems and mobile apps.

Statistics show that 91 percent of U.S. residents have their mobile devices within reach 24 hours a day and research shows that consumers do more than 3 billion local searches each month for products and services nearby.

Material

Workshop participants will:

• See how a business looks to mobile customers in order to improve visibility, “findability” and interaction.

• Understand how farmers and other food businesses benefit from free listings on Internet maps, GPS systems and mobile applications.

• Tap into mobile media marketing resources that make sense for specific business goals.

• Learn how to integrate maps, apps and mobile media marketing into marketing plans and practices.

Location

The workshop will be held at the Nationwide and Ohio Farm Bureau 4-H Center, 2201 Fred Taylor Drive, on Ohio State’s main campus.

The registration deadline is April 19.

The event runs from 10 a.m. to 3:30 p.m. The cost is $75 per person and $25 for each additional person from the same business. Registration includes materials, morning refreshments and lunch.

The program will also offer information on other social media and mobile media marketing opportunities such as texting, coupons, two-dimensional codes, geocaching and mobile commerce.

For more information on the workshop or to register, contact Moose at 740-289-2071, ext. 223, or email moose.14@osu.edu.

To find out more about the Ohio Marketing Connections program, go to http://go.osu.edu/MapsAndApps.

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