ARDEN HILLS, Minn. and JEFFERSONVILLE, Pa. — Land O’Lakes, Inc., and Eggland’s Best, Inc., announced recently the creation of a new branded, specialty egg joint venture, in which each organization will hold a 50 percent stake. Terms of the joint venture were not disclosed.
Land O’Lakes has an existing presence in the egg category as the national licensor of Land O Lakes brand eggs. Eggland’s Best is a cooperative that manages the advertising and marketing of Eggland’s Best eggs — the No. 1 branded egg in the U.S. The new joint venture will license both the Eggland’s Best and the Land O Lakes brands.
Current president and CEO of Eggland’s Best, Inc., Charles T. Lanktree, will serve as president and CEO of the new company, which will be called Eggland’s Best, LLC. For Land O’Lakes, the joint venture will expand its participation in the growing branded specialty egg category.
Benefits. Both organizations also will benefit from sales and marketing synergies that will be achieved by combining the expertise and resources of the two entities — which is expected to drive volume growth for both brands.
For consumers and customers, bringing together these two strong brands offers a number of benefits, from greater product selection to enhanced category management.
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