Tag: marketing
Get ready for retail: Selling farm products at grocery stores and...
What do you need to do before selling farm products at restaurants and grocery stores? Here's all the information you need to enter retail markets.
How to communicate the value of local food to customers
Farmers can communicate the true value of local food through conversations, samples, in-store signage, newsletters, menus, blogs and vlogs, and agritourism.
Scaling-up to sell to schools
Farmers can successfully sell to schools through cooperation, collaborative relationships with buyers and year-round purchasing programs.
How to trademark your farm business
You may not realize it yet, but your brand is an invaluable asset. Obtaining a registered trademark can help you protect your farm business.
Consumers see ‘organic’ and ‘non-GM’ labels as synonymous
A University of Florida study found consumers are confused about foods labeled organic and nongenetically modified. Some even view them as synonymous.
5 tips for a better farm marketing plan
The start of the new year can mean a fresh approach to your farm marketing plan. Don't know where to start? These tips can help you break down the process.
Growing ‘Better Together’ at the Ohio Produce Network conference
The Ohio Produce Growers and Marketers Association will hold the 2018 Ohio Produce Network conference, Jan. 15-17, in Sandusky, Ohio.
Ohio Proud: helping producers market local food
Ohio Proud is a marketing program created by the Ohio State Department of Agriculture to promote locally grown, raised and processed foods.
Take time to notice the miracles of farm life
Don’t quit studying and looking for innovation. But don’t miss the miracles. The everyday operations of farm life can help you connect with consumers.
Is your farm MarketReady™?
Many farmers want to sell to restaurants, grocers or schools, but don’t know how. MarketReady™ helps them market effectively from production to payment.
