Wednesday, September 28, 2016
Calf in hutch

A baby calf nursing for the first time . . . if everything’s going right, it might look a little peaceful. But no matter how serene it may seem on the outside, what’s happening inside is a fast and furious defense system.
Angus cattle grazing

To get to where we are today, certain things had to happen a certain way.
beef cuts

Remember that many consumers may not know how to cook or select good meat.
Angus cattle grazing

There’s a stone wall of sorts near the top of our country lane. People don’t know if it’s coming or going unless they visited...
grazing

Not everyone is eager to put their farms or ranches — their lives — on display. But consumers can’t tell how much you care about all the responsibilities entrusted to you unless they meet you.

As the U.S. beef herd expands, know your options.

Take a look at any sale barn study or video auction analysis and it will show the advantages for preconditioned, reputation calves.

Consumers have to know as much as possible about beef value at today’s prices — they are not willing to buy known unknowns or even unknown knowns.

You can make sure the beef buyers have a ready supply of consistent, high-quality, tasty and tender product to choose from. Several years' worth of decisions on your farm or ranch all culminate in that moment.

Even if you have good cattle and everybody knows it based on repeat buyers over the years, they can always get better.
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