Saturday, February 14, 2026
Angus cattle grazing

To get to where we are today, certain things had to happen a certain way.
kid on a quad

If you want to make herd improvement, by all means, gather all the data and tools and talk to all the people, but at some point you've just got to jump in.
angus calf/steer

In an industry where 75% Choice is barely average, cattle need to start with genetics that can reach higher grades than yesterday.

Take a look at any sale barn study or video auction analysis and it will show the advantages for preconditioned, reputation calves.
bull

In this week's Black Ink column, Miranda Reiman advises readers, "if you want better cattle, buy better bulls."

Selling fed cattle on a live basis is no longer standard practice, and some day it could end up as no more than historical...
cattle

Once you've found out how your cattle stand up to the competition, then you'll be able to weigh value-added marketing options.
cow

No matter what trait or suite of traits you’re trying to improve, expected progeny differences help you design exactly the kind of herd you want.

It’s been a few years, but I also remember what it’s like to come to a feedbunk, lined with cattle looking up, eagerly awaiting breakfast or supper. No doubt, you know that feeling well.

Marketers try to sell what they have, even if it's not the most complete product on the market. The phrase "guaranteed tender" may sound like it's all that matters, the one true path to great meat. But that's not all there is.