Friday, October 30, 2020
Angus beef cattle grazing

What does beef production look like in 2030? It’s a heavy question, one difficult to grasp with the uncertainty, but worth considering. 

Marketers try to sell what they have, even if it's not the most complete product on the market. The phrase "guaranteed tender" may sound like it's all that matters, the one true path to great meat. But that's not all there is.
cattle

Miranda Reiman reminds cattle farmers and ranchers, there’s a lot of good in that hard work that nobody sees.
kid on a quad

If you want to make herd improvement, by all means, gather all the data and tools and talk to all the people, but at some point you've just got to jump in.
Angus cattle grazing

To get to where we are today, certain things had to happen a certain way.
cattle in snow

The cattle of tomorrow are being bred with more and more precision, and the rate of improvement can increase.
Angus beef cattle grazing

The only new money in the beef industry is in consumers’ pockets. When they demand more premium quality beef and producers adapt to provide it.
Angus beef cattle grazing

When is it a good choice to skip a passing phase or invest in what may be the way of the future?
Old farm

There are differences in the journey, but also similarities of how a producer ends up looking back on a career in agriculture with more wins than losses.
laptop, notebook, desk

If your goal is bigger than "making it through the busy season," then that can help you focus on what matters most.