Rookies, quick studies and jumping in
If you want to make herd improvement, by all means, gather all the data and tools and talk to all the people, but at some point you've just got to jump in.
New beginnings, even for things we’ve done before
We're in a cycle many cattlemen have faced before: tough markets and bad weather. Morgan Boecker offers some advice to cattle producers facing hardships.
Cattlemen need to be on lookout for fake news
A few months ago, a veterinarian wrote a column on ideal cow size, naming 750 to 900 lb. as the ideal with little more than "observations" to back it up.
Is your cow herd above average?
In some ways, my cowherd is average. In other ways it is above and in still others, below. Those things are true of each...
Imagining the cattle of the future
The cattle of tomorrow are being bred with more and more precision, and the rate of improvement can increase.
High tech fits beef marketing, too
In the cattle business, these changes in technology are about us, too, from genomics to technology in the field.
The taste of change can be sweet
2020 has been a year of change. Maybe it's time change hit a little closer to home. Use these tips to make positive changes on your cattle farm or ranch.
Summer steak sales equal CAB record
A steak sizzling on the grill is to a consumer what a cash register cha-ching is to a grocer. Despite economic conditions, those sweet...
Stay on track through the ups and downs
Cattlemen will never be able to control the weather, but they can prepare to weather the storms.
Help consumers make informed decisions
Remember that many consumers may not know how to cook or select good meat.



















