Put more black ink on your bottom line
If Walmart were in the cattle business, it would probably serve as an operating definition of "least-cost producer." People might refer to its cowherd...
Achieving the two important qualities in beef: marbling and tenderness
Marketers try to sell what they have, even if it's not the most complete product on the market. The phrase "guaranteed tender" may sound like it's all that matters, the one true path to great meat. But that's not all there is.
Ranking priorities on a cattle ranch
In an industry where 75% Choice is barely average, cattle need to start with genetics that can reach higher grades than yesterday.
Brands: Beyond the burning hair
When it comes to your cattle, you should be pleased if planning and selection created a set of calves that can satisfy the next owner all the way to beef consumers.
Top grades and relationships: You have to work at it in farming, too
Nobody likes to be told that they’ve done a bad job. Think of the situation-comedy or movie scene: A junior high student has worked...
High tech fits beef marketing, too
In the cattle business, these changes in technology are about us, too, from genomics to technology in the field.
Why ‘trade down’ in beef selection?
Demand for beef is down. Can you blame the recession? Not entirely, but it's a darned inconvenient coincidence. It's hard to argue that beef...
Buy better bulls
In this week's Black Ink column, Miranda Reiman advises readers, "if you want better cattle, buy better bulls."
All eyes are on your farm, so why not open the gate?
Not everyone is eager to put their farms or ranches — their lives — on display. But consumers can’t tell how much you care about all the responsibilities entrusted to you unless they meet you.
No mountain-top views without crossing the valleys
Nicole Lane Erceg reminds readers that just as cattlemen have made it through tough times in the past, they shall make it through current struggles as well.
