Farm Readership and Demographics

REACH OUR EXCLUSIVE READERSHIP

Within our geographic area of coverage, no other publication reaches the rural
readership better than the Farm and Dairy. We provide the reader with the best
in local and regional farm news. Our satisfaction rating is 92% among our readers.
They like what they see.

For example, Farm and Dairy boasts a subscription average of 9.2 years per
subscriber. Plus our subscribers read Farm and Dairy an average of 1 1/4 hours
each week.

With an exclusive, loyal following like ours, why look anywhere else? When
searching for the proper media to reach the tri-state rural marketplace, there
is no subsitute for the Farm and Dairy.

CROPS RAISED
74% raise hay
58% raise corn
30% raise oats
28% raise wheat
25% raise soybeans

ANIMALS RAISED
54% have beef cattle on hand
26% have horses on hand
19% have dairy cattle on hand
19% have pigs on hand
14% have chickens on hand

ACREAGE
72% of farm readership own or farm 50 acres or more
40% of farm readership own or farm 150 acres or more

HOUSEHOLD INCOME
24% reported income of $30,000 – $49,999
23% reported income of $50,000 – $74,999
19% reported income of $35,000 or more

AGE
49% of readers are age 26 – 54
47% of readers are age 55 or more

Readership survey and demographic
information derived from a study conducted by Readex® Mail Survey Research
Company, September, 1999