DULUTH, Ga. – As Breast Cancer Awareness month comes to a close, AGCO Corporation, a worldwide manufacturer and distributor of agricultural equipment, has partnered with NBC’s hit show, Deal or No Deal, to raise money for the Susan G. Komen Breast Cancer Foundation by auctioning off a special edition, pink Massey Ferguson tractor.
Awareness. In an effort to keep breast cancer awareness on top of minds beyond the month of October, the tractor is for sale on eBay, running through Nov. 11.
The tractor appeared on Deal or No Deal Oct. 12 and has since been autographed by the host, Howie Mandel, who is a proponent of the fight against breast cancer.
Why a tractor? Deal or No Deal contestant, P.J. Dykes, races lawn tractors and was given the opportunity to take a “deal” that included a Massey Ferguson compact tractor with a front-end loader and a large sum of cash. She instead went on to win a larger sum of money.
Why pink? Quite simply, it’s her favorite color. “I saw the tractor and instantly fell in love,” said Dykes. “They painted it pink and purple just like the one I race, and knowing it will go on to benefit a worthy cause fills me with pride.”
Since the show’s airing, the tractor has been decaled with pink ribbons and a one-of-a-kind pink Massey Ferguson logo, further reinforcing the cause for which it is being placed in this charity auction.
Value. The tractor is a Massey Ferguson 1547 model, with a 47 horsepower diesel engine, hydrostatic transmission and matching front-end loader (list price is $30,434).
This tractor is targeted to the lifestyle sector of farming, which includes casual, weekend farmers as well as traditional farms with smaller acreage.
“We are honored to be involved in such a worthwhile effort and are proud to change our traditional ‘Massey red’ to pink as a show of our support,” said Phil Jones, Manager, brand marketing for AGCO Corporation, of which Massey Ferguson is one of its cornerstone brands.
“This tractor donation is being made in honor of our customers, as many of their lives have been touched by cancer, and the loss of a loved one can be devastating not only to the family, but to the farming operation as well,” Jones concluded.
How to bid. The tractor will be featured on eBay through midnight (EST) Nov. 11. The listing can be accessed here.
Auction Cause, a premier online auction management agency specializing in high profile celebrity and charity auctions, is managing the event on eBay.
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