ST. LOUIS — As the 2011 NASCAR season launches with a new, greener fuel, the nation’s corn growers are joining forces with NASCAR to promote the use of corn-based American ethanol.
As an official partner of NASCAR, the National Corn Growers Association (NCGA) will leverage its relationship to spread the message to NASCAR fans around the country about the role American farmers play in the development of ethanol.
Partnership
In December 2010, NASCAR unveiled its landmark partnership with American Ethanol just weeks after announcing a 2011 switch in its three major national series to Sunoco Green E15, a new 15 percent ethanol blend fuel made with corn grown in the United States.
Growth Energy, a leading ethanol advocacy organization, created the American Ethanol partnership to push for broad acceptance of a renewable domestic fuel for all American motorists.
Public awareness
NCGA will work with Growth Energy throughout the 2011 NASCAR season to create educational and promotional activities in support of the corn growers who play a vital role in the American ethanol industry.
A new public awareness campaign for NASCAR Green, featuring images of American farmers will air starting with the broadcast of the Daytona 500 Feb. 20, and corn farmers will be on hand at many races throughout the season to answer questions about their contribution.
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