ARLINGTON, Va. — “Come out of your silo and begin a dialog with your customers and suppliers,” said consultant Kevin Murphy of Food-Chain Communications, LLC at the Animal Agriculture Alliance’s seventh industry-wide Stakeholders Summit, held April 8 in Arlington.
“The time to address consumer anxiety about food is now.”
Murphy indicated that world population is projected to grow from 6.6 billion people today to 9.6 billion in 2050.
With increased income in developing nations factored in, global food demand could double.
“Meeting this increased demand for food in a way that is mutually acceptable to consumers and food-chain companies means that those providing food can no longer afford to be silent and supply commodities,” said Kay Johnson-Smith, Executive Vice President of the Animal Agriculture Alliance.
“The world has changed. From individual farmers and ranchers to the groceries and restaurants that directly serve consumers, it is becoming ever more critical that all food chain participants inform consumers about the social, environmental and economic benefits that they deliver.”
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