SYRACUSE, N.Y. — In February, the dairy farmer leadership of American Dairy Association and Dairy Council, Inc., Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program voted unanimously to create American Dairy Association North East, effective March 1.
Dairy promotion
American Dairy Association North East will be responsible for promoting dairy and its nutritional benefits to 50-million consumers within a six-state region including New York, New Jersey, Pennsylvania, Delaware, Maryland, the District of Columbia and four counties in northern Virginia.
Board meeting
The American Dairy Association North East corporate board met for the first time to approve bylaws, elect additional officers, and review current programs the week of March 1.
Dairy farmer leadership of the new organization believes that this a positive move for all dairy farmers.
“This change will encourage an effective use of dairy farmer promotion dollars and build an expanded go-to-market strategy in today’s competitive marketplace,” said Richard Byma, Sussex County, N.J. dairy farmer and American Dairy Association North East Chairman.
This consolidation will solidify the collective marketing strategy and power of more than 13,500 dairy farm families in an increasingly competitive marketplace.
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