Use social media to market your farm

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BEAVER FALLS, Pa. — For all those people who have ever thought about how to use social media to market their locally produced food products and fruits and vegetables — here’s your chance to learn how to do it.

As the wave of new media builds, the agricultural community is changing the way it communicates — taking advantage of tools such as Facebook, Twitter, wikis, podcasts, YouTube and others — to communicate with a variety of audiences.

Penn State Extension is offering a workshop, “Social Media Tools and How to Use Them to Market” from 6:30-8:30 p.m. March 10 at the Beaver County Cooperative Extension Office.

The workshop includes information to:

• Help participants explore both new and established ways to promote their products;

• Enhance the marketability of the highest quality agricultural products;

• Help producers tell their stories, develop concise messages, and expand their vision of ways that technology can be used to market local agriculture and its products.

Technology awareness and computer literacy are increasing across all demographics and various forms of social media are being used more and more by people looking for news, education, and other information related to local agricultural products.

Sarah Cornelisse of Penn State Extension will be discussing how to make social media work for you.

For more information and to register, contact the Beaver County Extension Office at 724-774-3003. There is a $10 fee.

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