Marketing new foods

TOLEDO, Ohio – Grocery shopping behaviors indicate our nation loves new food items, and new items are big business.

In last year’s New Product Pacesetters report (acknowledged as the industry benchmark for new product launches), SymphonyIRI Group announced first-year sales from the top 10 new products, such as Sun Drop citrus soda, Oscar Mayer Selects, and Thomas’ Bagel Thins, amassed more than $604.7 million.

The report also noted that 22 percent of consumers are always looking for new products to try. All products from the top 10 list had one thing in common: a strong, well thought marketing plan.

Ohio seminar

The Center for Innovative Food Technology (CIFT) will host a seminar for food entrepreneurs and food-related business owners, Sept. 19 from 6-7:30 p.m. at the Northwest Ohio Cooperative Kitchen (NOCK).

The seminar will focus on how to market a food product correctly as well as discussing ways to effectively promote a food business.

Marketing expert Jerry Jones, CEO and founding managing member, The Woodlands Group, will discuss time management skills and the relationship between sales and marketing.

Registration

The cost is just $25/person or $40/two guests (cash or check at the door, payable to Agricultural Incubator Foundation, or AIF).

The NOCK/AIF is located at 13737 Middleton Pike (St. Rt. 582) in Bowling Green, Ohio.

Advanced registration is required by contacting Paula Ray at 419-535-6000, ext. 117 or pray@ciftinnovation.org.

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