Embrace the ‘foodie’ movement: It means ‘we love food’ and ‘we cook’
Don’t write off the millennials as ‘young people who don’t know how to make home-cooked meals.’
Grid marketing could reward your herd
Most cattle feeders are pretty shrewd businessmen and women. They don’t just know how to run a break-even.
They live and breathe them. They study...
Value-based cattle marketing dominates
Selling fed cattle on a live basis is no longer standard practice, and some day it could end up as no more than historical...
What technology cannot do
Cattle farmers need to remember to make sure the farm management technology they're using is working properly and the data its reporting is correct.
We need to make beef something that people celebrate, and eat
Beef producers have to convince consumers that what they do is special, every night of the week.
Buying cattle: Without a history, premiums paid don’t mean profit made
In most investment situations, you get a chance to evaluate the risk and rewards, do some research and make an informed decision. But when...
Old lessons and new challenges
There are things beef farmers are already doing well and areas where they need to do better. Miranda Reiman shares her thoughts in her recent column.
Plans for busy times this summer
If your goal is bigger than "making it through the busy season," then that can help you focus on what matters most.
New outlook on what makes good cattle
Once you've found out how your cattle stand up to the competition, then you'll be able to weigh value-added marketing options.
‘Power Cards’ are keys to success
If you make a living on a ranch, that's a success. Just living on a ranch is a success. Heck, just taking one more...
