Wednesday, February 21, 2024

Marketers try to sell what they have, even if it's not the most complete product on the market. The phrase "guaranteed tender" may sound like it's all that matters, the one true path to great meat. But that's not all there is.
Calf in hutch

A baby calf nursing for the first time . . . if everything’s going right, it might look a little peaceful. But no matter how serene it may seem on the outside, what’s happening inside is a fast and furious defense system.
cattle

Cattlemen will never be able to control the weather, but they can prepare to weather the storms.
Herd of beef cattle.

There's more premium beef on the market than ever before. Could we be approaching our destination, maybe even delivering too much of a good thing?
bull

In this week's Black Ink column, Miranda Reiman advises readers, "if you want better cattle, buy better bulls."
cow

No matter what trait or suite of traits you’re trying to improve, expected progeny differences help you design exactly the kind of herd you want.
cattle

Once you've found out how your cattle stand up to the competition, then you'll be able to weigh value-added marketing options.
Certified Angus Beef

Beef producers have to convince consumers that what they do is special, every night of the week.
Angus beef cattle grazing

The only new money in the beef industry is in consumers’ pockets. When they demand more premium quality beef and producers adapt to provide it.