We need to make beef something that people celebrate, and eat
Beef producers have to convince consumers that what they do is special, every night of the week.
Put an end to stonewalling
There’s a stone wall of sorts near the top of our country lane. People don’t know if it’s coming or going unless they visited...
All eyes are on your farm, so why not open the gate?
Not everyone is eager to put their farms or ranches — their lives — on display. But consumers can’t tell how much you care about all the responsibilities entrusted to you unless they meet you.
So your farm is sustainable? Prove it!
Just thinking or saying you’re sustainable isn’t good enough.
Beef: You can’t control the cook, but you can decide the quality
You can make sure the beef buyers have a ready supply of consistent, high-quality, tasty and tender product to choose from. Several years' worth of decisions on your farm or ranch all culminate in that moment.
Generally speaking cows… not!
A manager of the smallest herd can still use most of the science and animal husbandry of a large, commercial ranch.
Retaining an interest in your cattle
I never thought I would feed cattle, until I got to know more than a few cattle feeders. Some were all about buying low,...
Multitask or multi-plan
Critics are coming down on multitasking as a robber of focus, especially when it calls for complex interactions that distract from the primary task.
Replanning the plan
Farmers in the cattle business need to learn to adapt and change over time as herd needs evolve and new management strategies and technology emerge.
