INDIANAPOLIS — Dow AgroSciences and Mycogen Seeds has announced plans to continue to invest in and expand their U.S. branded seeds business. New corn trait innovations and the commercial launch of those new technologies over the coming years are driving this additional investment in the business.
Immediate plans include hiring 8 percent more commercial sales employees in the Midwest region. A new East Central district has been established that includes the states of Indiana and Michigan. This district was previously part of two existing Mycogen Seeds sales districts. Recent graduates and more experienced candidates will be recruited to fill new sales representative and customer agronomist positions.
The increased focus on recruitment efforts and hiring of top talent is one of many steps Mycogen Seeds is taking to ensure it meets rising demand for its branded seed.
Along with additional people resources, Mycogen Seeds plans to continue to increase brand awareness through focused media, participation in industry events, direct mail and training for dealers.