Price research helps farmers effectively price their products. Farmers use it to identify current prices, trends and patterns in the marketplace. Results give farmers keen insights to market conditions and the amount buyers are willing to pay for farm products.
The following resources provide farmers with price information.
The USDA maintains online Local Food Directories for farm markets, farm stands, Community Supported Agriculture and food hubs at www.ams.usda.gov/services/
Farmers can locate markets with similar sales demographics, and go undercover to scope out competitors’ prices.
2Online farmers’ markets and buying clubs
Online markets and clubs showcase fresh food and value-added products from farms within a region. Farmers can research and compare prices for a single product from multiple vendors.
3USDA Market News
The Agricultural Marketing Service publishes wholesale and retail price reports in Market News online, ams.usda.gov/market-news.
Farmers can view up-to-date prices for commodities, specialty crops and organics. They can pinpoint prices in their region, and compare to the national average.
4The Kentucky Center for Crop Diversification
The Center publishes price reports from produce auctions, farmers’ markets and wholesalers in Kentucky, Illinois, West Virginia, Tennessee, Indiana and Ohio.
Visit the Kentucky Center for Crop Diversification website for a current list of price reports by state, www.uky.edu/ccd/pricereports.
Market Watch is a national hub for price information. The website hosts price reports for niche farm products such as grass-fed and pasture-raised meats and fishery products.
The Market Watch website is farmersmarketonline.com/
Next Week: 5 price strategies for farmers
(Farm and Dairy is featuring a series of “101” columns throughout the year to help young and beginning farmers master farm living. From finances to management to machinery repair and animal care, farmers do it all.)
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